In Case You Were Wondering About Prabal Gurung For Target


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Target launched the latest of their designer collaborations this past Sunday, this time teaming up with Prabal Gurungm the former head designer of Bill Blass, and most well known for recently dressing First Lady Michelle Obama. The launch was per usual, highly anticipated by many fans of Target, who couldn’t wait to get their hands on the most recent collaboration. While nothing from the look book really struck my fancy, making me rush into Target at 8 am on a Sunday, I was open minded and still wanted to check it out in person to see how it looked. I’m usually one of the biggest cheerleaders of these collaborations, but was very disappointed when I saw and touched in person, what had come about from this partnership. When I tried the items on in the fitting room, disappointment turned into frustration. Here’s a look at what I tried on. IMG_4461 This first dress was fun, with it’s bright color and flirty details, but the material was cheap, leaving me feeling rather exposed, especially in the back side where you could visibly see my panties. IMG_4468 This black and white number was a joke. The material was a shiny cotton/synthetic blend that was stiff and ill fitting. I know I’m tall, but it was also awkwardly short. Had it draped better I wouldn’t have minded the short length, but it sort of just stuck out, leaving me feeling like a mild wind would have blown it right up. IMG_4472 This dress was the most flattering on. I liked the sleeve length and the nipped in waist sort of helped to hide the pooch. I even liked the nod to the art deco period with it’s color blocking. But the color mix seemed a bit off, sort of outdated if you will. And the material was super scratchy, rubbing at my underarms. IMG_4477 This dress was the WORST! For someone so focused on cuts and how a piece drapes on a woman’s body, I can’t believe he would even allow this to pass the line. The body was this hideous jersey that, as you can see, clung to the worst assets of my body, and the bottom portion was some type of printed charmeuse or chiffon? And the ruffle hit right at my butt. This silhouette couldn’t have been more unflattering if it tried. No comment on the print either. You either love it or hate it. It’s not for me, but I can see the appeal. It’s bright, fun and unique. IMG_4505 This shirt, again, horrible on unles you have a super flat tummy. When we’re on the subject of these types of tops, let me also add that if you have a pooch, this is not the way to go ladies. It will only ever hug and accentuate that pooch, never drape over it. IMG_4513 This blouse was horrendous! I can see how this could be beautiful, for the Fall, and in the right fabrics. But this version just looked out of place amongst all the brights, and the faux leather collar looked horribly cheap. IMG_4509 This little top was another disappointment. The yoke was a super scratchy and very stiff type of organza that looked like it maybe was 50 cents a yard. The body of the top was in that same cheap printed jersey material, and it just hung and tugged on my frame. IMG_4487 I’ll end on a high note. This was probably my favorite piece. It is in that same flattering cut of the color block dress above, but the fabric seemed a little less scratchy, and it had just a touch of the fun print down the middle. I still wouldn’t spend $40 on this but it was cute on.

The bottom line, my overall impression was that it just all looked very cheap. I honestly can’t believe Prabal Gurung, who says he believes in quality and craftsmanship, would let these pieces pass through. The fabrics were some of the worst I’d ever seen and felt. If you aren’t sure if something is poor quality, the first tell tale sign is to feel the fabric. If it’s a cotton and looks too shiny or feels too stiff, or if it is scratchy, then chances are it’s of poor quality. At the end of the day, for the prices Target charges for some of these pieces, you’re better off buying most of their Massimo items, which are better quality and less expensive. Or be patient and diligent and shop the sale racks at higher end stores. I’ve got some beautiful and well made dresses for cheaper than these, off the sale racks at Madewell and Anthropologie. Sorry Target, but I think this girl is gonna need you to really wow me going forward, if I’m going to buy into these designer collaborations.

*Also, I hope I didn’t offend anyone if you loved the collection. The prints, shoes and accessories were all fun and seemed better made than the clothing. I am just finding that the older I get and the more serious I get about value for my money, the more picky I’m becoming when it comes to clothing. With that being said, did anyone buy anything, and if so, what did you think about it?

Andrea Howe

Andrea is the founder of For The Love Of, a lifestyle blog dedicated to approachable, modern living. She writes about style, her love of DIY, and living a healthier life through wholesome, nutritious cooking. She is also a regular contributor at Babble. Get in touch: Facebook, Twitter You can find Andrea on Instagram @andreavhowe and @gwynethmademedoit

  • amber says:

    ok. so i was excited about this collection when I saw the look book simply because I have been longing for more brights not only in my wardrobe but I’m kind of over winter.
    That said, I am on the fence. There were some pieces that were just….Ew (like the drop waist dress) and some that worked but may not have been the best quality.
    I LOVED the black lace shirt until I saw it upclose and how cheesy the fauxther (that’s faux leather) collar looked. I love that concept and could totally see adding that into my wardrobe so I hope to find something similar with better quality. I did get two pieces that I think I’m pretty happy with but am not 100% because floral prints are pretty out of the norm for me. I do love the collabs because I like to see not so well known designers come to the masses (most ‘common’ folk don’t know who PRabal Gurung IS) but I am all about quality / quantity these days so I get what you mean about paying a little more for pieces you will wear longer.
    Hopefully Target will begin to learn from the last two debacles and put out higher quality items in the same price point their usual customer is comfortable with.

  • Lori says:

    This collection did not appeal to me at all… Target needs to step up these collaborations or they are just going to bomb and lose money on them. Our target has had to put a majority of these items clearance in the past in order to even sell them.

  • Nicole says:

    I briefly looked over the collection at my Target on Thursday. I thought the colors were nice for spring. The main problem I found with all the pieces is that they all seemed so wrinkled. I think they just hung everything straight from the box. Does anyone steam anything anymore? Not a good presentation in my opinion. Also the collection is just ok – nothing special.

  • I absolutely love your honest write-up about the collection! That’s what your readers really want to know…the good, the bad and the ugly. Kudos to you 🙂

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