November 30, 2012
Okay friends, I’ve written about this 2 times before, so you know it’s something I’m really excited about and looking forward to. I just got off the phone with the PR Director at my local Neiman Marcus, Newport Beach (Fashion Island) and got the skinny on the launch that is a mere 16 hours away! All of the 50 amazing gifts, designed by 24 of the top designers will be available at both Neiman Marcus and Target, so you can shop at either store and get the same selection of inventory. I’ve been in touch with two Neiman Marcus stores (Newport Beach and Topanga) and they’re both running things pretty much the same way tomorrow morning. Here’s how it’s going down at Newport Beach.
A line will start forming at 6 am on Saturday December 1st. Fashion Island security will not allow anyone onto the mall premises before that so no big ideas of doing a camp out, you hear? At 6 am those in line will start receiving wrist bands. The wrist bands they are passing out will be by color, depending on your place in line. At 8 am, doors will open and shoppers will be admitted to shop in order of the color wristband they have (bottom line, get there early for the best wristband color and best selection). Only 50 customers will be allowed in at a time which I thought was a brilliant idea. This will stop any black Friday madness.
Those waiting in line will enjoy 4 different coffee stations, tray passed donut holes and water, all complimentary. I think it’s safe to say that I’d rather be standing in line at Neiman Marcus Fashion Island than at my local Target store, don’t you think? So if you live in the Orange County area, or any area where there is a Neiman Marcus, I suggest you shop there first. Like I said, both stores will have the same exact selection of the 50 gift items.
I’ll be at Neiman Marcus Fashion Island before the store opens getting a sneak peek of all the items in the collection. I’ll be tweeting and Instagramming so make sure to follow along to get a first-hand glimpse of the items! I’m @fourflights on Twitter and IG.
When I get home I’ll post a recap of the shop opening and share what I thought of the items after seeing and feeling them up close and personal. Sound good? Are you as excited as I am?!?!